AI Fashion Stylist

As-If Your Fashion Suite

Buy. Style. Sell. Your one-stop App for everything Fashion.

@asif_fashionista

See it in action.

Everything from your morning outfit to your weekly plan, all in one beautiful app.

Digital Closet Digital Closet Clueless
Digital Closet
Your wardrobe on hangers
AI Outfits AI Outfits Euphoria
AI Outfits
Named vibes, one tap to wear
Saved Looks Saved Looks Euphoria
Saved Looks
Re-wear outfits you loved
In-Store AI Scanner
In-Store Scanner
Pairs with your closet, live
Shopping Haul Tracker
Haul Tracker
Log & track savings vs. retail
Style Icons chooser
Style Icons
8 fashion worlds to live in

As-If is here.
Get it on your phone.

Download As-If free today — on the App Store and Google Play.

As if you'd spend
another morning guessing.

Buy. Style. Sell. Your one-stop App for everything Fashion.

Daily Outfit
Fresh look every morning
Your Closet
AI-organized wardrobe
Style Icons
8 style icons
Quick Outfit
Any occasion, instantly
Saved Looks
Re-wear your favorites
Shopping
Scan & track your haul
App screenshot App screenshot

More than a daily outfit.

Get Dressed · My Closet · Shop Smarter — 12 features, all included from day one. No paywalls on the good stuff.

🌤
Weather-Aware Outfits
Your daily suggestion factors in real local weather temperature, rain, and forecast so you're never over or underdressed.
Free
🛍
Wardrobe Gap Analysis
AI spots what's missing from your wardrobe to unlock more outfit combinations personalised by your colour season, dress code, and sizes.
Free · 1/day
🎨
Selfie Colour Analysis
Take a selfie and get your colour season, best palette, and which shades to avoid — then every outfit recommendation accounts for your colouring.
Free · 3/day
👟
Shoe Comfort AI
Upload a photo of any shoe and get an AI comfort rating — heel height, support, fit warnings — before you commit to wearing them all day.
Free · 2/day
🏷
Cost Per Wear
Every item in your wardrobe tracks its real cost-per-wear as you log outfits. See which pieces are earning their keep and which are just hanging there.
Free
🧳
Trip Packing Assistant
Tell it where you're going and for how long. It builds a complete packing list from your actual wardrobe no overpacking, no forgetting.
Pro
📊
Wardrobe Analytics
See your wardrobe by category, spot unworn items, and get nudges on what to wear before the season ends.
Free
📤
Share & Resell
Export outfit cards to Instagram or TikTok. Generate ready-to-post resale listings for eBay, Poshmark, Vinted, and Depop AI writes the description.
Free
🛍️
In-Store AI Assistant
Scan anything you're holding in-store and AI instantly shows what it pairs with from your actual wardrobe. Tap Bought it and it goes straight to your haul.
Free
📦
Shopping Haul Tracker
Log every purchase on the go — compare what you paid vs. retail and watch your savings grow. Everything you buy lands straight in your wardrobe.
Free
🏷️
AI Retail Price Estimator
Scan any item and AI instantly estimates its retail value — so you always know what you're saving and what your wardrobe is really worth.
Free
⭐
Style Challenge
Get your outfit rated by AI — style score, critique, and a tip to elevate the look. A daily nudge to keep your fashion game sharp.
Free

Start free.
Go pro when you're ready.

No credit card needed to start. Upgrade when you want deeper personalisation.

Free forever
$0
No card required
  • ✓ Daily outfit + 5 on-demand/week
  • ✓ 5 outfit regenerations/day
  • ✓ 8 AI scans per day
  • ✓ 6 AI stylist chats/day
  • ✓ Weather-aware daily outfits
  • ✓ 5 Surprise Me pulls/day
  • ✓ Up to 100 wardrobe items
  • ✓ Cost-per-wear tracking
  • ✓ Shoe comfort AI (2/day)
  • ✓ Selfie colour analysis (3/day)
  • ✓ AI retail price estimator
  • ✓ Sell: 15 free listings w/ live eBay pricing
No seasonal archive · No trip packer · No trends report · No wardrobe gap finder · No wardrobe analytics · No style challenge
14-Day Trial
Free
No card required · auto-drops to Free
  • ✓ 30 AI credits — outfits, chat, scans & styling advice
  • ✓ Unlimited wardrobe browsing & editing
  • ✓ Trip packing assistant
  • ✓ Trends report
  • ✓ Weather-aware outfits
  • ✓ Unlimited Surprise Me, weather-aware
  • ✓ Seasonal wardrobe archive
  • ✓ Wardrobe gap finder & analytics
  • ✓ Style challenge & outfit rating
  • ✓ Full resale suite — unlimited listings, eBay price checks & cross-platform sold-sync
Free for up to 14 days — full app access continues on Free after
Pro
🎉 Founders pricing — limited time
$2.99 first month
then $5.99/mo
$18.99 — 3 Months
$39.99 — Annual, best value
Everything in Free, plus:
  • ✓ Unlimited-feel outfits, daily + on-demand
  • ✓ 25 outfit regenerations/day
  • ✓ 20 AI scans per day
  • ✓ 25 AI stylist chats/day
  • ✓ Unlimited Surprise Me, weather-aware
  • ✓ Unlimited wardrobe items
  • ✓ Seasonal wardrobe archive
  • ✓ Wardrobe gap finder & analytics
  • ✓ Style challenge & outfit rating
  • ✓ Full closet compete stats
  • ✓ Trip packing assistant
  • ✓ Trends report
  • ✓ Weekly outfit planning
  • ✓ Full outfit refine
  • ✓ Unlimited resale — every marketplace, unlimited eBay price checks, cross-platform sold-sync

Live in your
era.

Each universe transforms the entire app the colors, the fonts, the personality of your AI stylist, even how your outfits are described. Pick the world that speaks to you.

1990s 💛
Valley Maximalist
Bold, coordinated, unforgettable
Stylist: bold & colorful
2000s 🖤
Sharp Minimalist
Clean lines, zero excess
Stylist: chic & direct
2000s 👠
NYC Brunch Socialite
Manhattan chic, designer confidence
Stylist: Serena
2020s 💜
Glitter Punk
Bold, raw, late-night editorial
Stylist: Nova
2020s 🗼
Parisian Explorer
Eclectic, color-bold, joie de vivre
Stylist: Camille
2000s ☕
Cozy Chic Academic
Layered, autumnal, warm-hearted
Stylist: Nora
2000s 🩷
Y2K Queen Bee
On Wednesdays we wear pink
Stylist: Madison

Up and styled
in minutes.

No stylist appointment needed. No subscription required to start. Just your phone and your closet.

Pick your style universe

Choose the fashion world that matches your vibe from 1990s Valley Maximalist to 2020s Glitter Punk. Your entire app colors, font, personality transforms instantly.

Upload your wardrobe

Start with just a few pieces or explore the curated outfits already waiting for you. Add more anytime and your closet organizes itself.

Get dressed every day

Your home screen is built around three goals — Get Dressed, My Closet, and Shop Smarter. Generate today's outfit, plan your whole week, scan items in-store to see what pairs with your closet, and track your haul savings as you go.

For boutiques & consignment shops

Your inventory,
styled by AI.

As-If puts your pieces in front of shoppers who are already looking for exactly what you carry then builds full outfits around them.

Get Listed Free →

No subscription required during launch phase

How it works

Three steps to the right shoppers

No ad spend. No tech lift. We match your pieces to the people most likely to love them.

1

We list your inventory

Share your current pieces with us we handle the cataloging, AI tagging, and descriptions. You keep selling the way you always have.

2

AI matches your pieces to style profiles

Every As-If user has a personal style profile built from their taste, aesthetic, and sizing. Our AI surfaces your items to shoppers most likely to love and buy them.

3

Shoppers build outfits and buy

Users see your piece styled in a complete look, not just on a rack. They save to their Inspo Board and click through to shop. Your boutique gets credited on every look.

Inside the app

What your shoppers actually see

Your boutique's items appear in the browse feed, AI outfit cards, and personal Inspo Boards.

Browse Boutiques screen
Browse
AI outfit with boutique item
AI Outfits
Inspo board with saved items
Inspo Board
Why partner with As-If

What your boutique gets

🎯

Style-matched discovery

Your items reach users whose aesthetic already aligns with what you carry. Not cold browsing warm, intent-driven matching based on their personal style profile.

👗

Outfit context drives desire

Shoppers see your piece styled in a complete look, not just a product photo. AI builds a full outfit around it and that context converts.

📌

Saved to boards = return traffic

When a user hearts one of your pieces, it lives on their Inspo Board. They revisit it, share it, and come back to buy without you lifting a finger.

🔗

Direct click-through to your shop

Every item has a "Shop It" button. One tap takes users straight to your website or listing no platform fees, no middleman.

📣

Your boutique credited on every look

When your piece appears in an AI-generated outfit, your boutique name is attached. Users share looks that's organic exposure you didn't pay for.

✨

Free to list during launch

Listing is free right now. Early partners get priority placement as we grow the user base.

3+
outfits generated per user, per week
AI
matches items to personal style not random browsing
A good fit for

Boutiques that belong here

As-If is built around real, curated taste. If that sounds like your shop, you belong here.

✓
Consignment & resale boutiques
✓
Independent women's clothing stores
✓
Thrift shops with a curated aesthetic
✓
Vintage & one-of-a-kind pieces
✓
Local boutiques with loyal followings
✓
Online-first boutiques & pop-up shops
The team behind As-If

Built by people who love fashion

We're founder-led and fast. Reach out directly you'll hear back within 24 hours.

D

David Marder

Co-Founder & Head of Product
A

Alexis Marder

Co-Founder & Head of Brand

General partnership inquiries

asiffashionai@gmail.com

AI Personal Stylist Built for the way you actually dress

Turn your closet into cash.

Mark pieces you're done with, and As-If prices them, writes the listing, and lays out every field ready to paste into Depop, Vinted, Poshmark, Mercari or eBay. Browse what other As-If users are selling on the flip side of the same screen.

Buy and Sell screen
Sell From Your Closet
One toggle for Sell and Buy
Mark items for sale in your closet
List In Seconds
Tap the pieces you want to move on
Haul tracker and savings
Track What Sold
Log hauls and savings vs. retail
Import a listing from a URL
Import From Any Platform
Paste a link, As-If pulls the photo, title & price

Stop chasing the algorithm.
Just get seen.

Every resale app buries your listing under a ranking algorithm you can't control. On As-If, your pieces go straight in front of other fashion lovers already browsing the app for exactly what you're selling — no boosting, no ads, no guessing what the algorithm wants this week.

As if your closet
couldn't pay you back.

Buy. Style. Sell. Your one-stop App for everything Fashion.